Database:
Mintel Reports
Mintel

Online Access

About this Database

Mintel Reports offer news and reports on the U.S. based consumer goods and services markets. Reports contain comprehensive overviews of the market, including size, a five- year forecast, brand share, category trends, consumer attitudes and behaviors and other analysis. Users will be able to dive into specific consumer survey questions to identify key demographics or target markets using the interactive databook.


Durable URL

This is the permanent URL for the database. It should be used in syllabi, lists of resources, and all other links provided to Johns Hopkins users. https://databases.library.jhu.edu/databases/proxy/JHU04935